Sunday, September 6, 2009

Matava is Fiji's first Resort member of The International Ecotourism Society - Matava - Fijis Premier Eco Adventure Resort

Matava recognised as TIES first ever resort member in the Fiji Islands
Matava - Fiji's Premier Eco-Adventure Resort is proud to announce that we are Fiji's first Resort Business member of The International Ecotourism Society (TIES).
The International Ecotourism Society

As the world's oldest and largest international ecotourism association, TIES seeks to be the global source of knowledge and advocacy uniting communities, conservation, and sustainable travel.

A common question asked is what EXACTLY is ecotourism? Ecotourism is: "Responsible travel to natural areas that conserves the environment and improves the well-being of local people." (TIES, 1990)

TIES promotes ecotourism, which is defined as "responsible travel to natural areas that conserves the environment and improves the well-being of local people," by:

  • Creating an international network of individuals, institutions and the tourism industry;
  • Educating tourists and tourism professionals; and
  • Influencing the tourism industry, public institutions and donors to integrate the principles of ecotourism into their operations and policies.


The International Ecotourism Society "Uniting conservation, communities and sustainable travel, TIES promotes responsible travel to natural areas that conserves the environment and improves the well-being of local people."
To achieve and maintain membership of TIES Matava must abide by all the Principles of TIES and Ecotourism.

Principles of Ecotourism:The Great Astrolabe Reef in Kadavu, Fiji

Ecotourism is about uniting conservation, communities, and sustainable travel. This means that those who implement and participate in ecotourism activities should follow the following ecotourism principles:
  • Minimize impact.
  • Build environmental and cultural awareness and respect.
  • Provide positive experiences for both visitors and hosts.
  • Provide direct financial benefits for conservation.
  • Provide financial benefits and empowerment for local people.
  • Raise sensitivity to host countries' political, environmental, and social climate.
"At Matava, we are of course both happy and proud to be a Resort member of TIES, the world's oldest and largest international ecotourism association." said Matava Director, Mr Richard Akhtar.

"We also see this as a great step forward and opportunity for all Fiji resorts, both on Kadavu and in the Fiji Islands, to move forward in their standards to achieve truly world class service and capabilities required for this membership level and to do it in the true spirit of ecotourism."


Matava - Fiji's Premier Eco-Adventure Resort Mr Akhtar finished by saying "We would like to thank all friends and clients of Matava and Mad Fish Dive Centre past and present who have contributed to the success of our eco resort and we look forward to exciting times ahead."

The International Ecotourism Soceity (TIES) is a 501(c)(3) nonprofit organization dedicated to promoting ecotourism. Founded in 1990, TIES has been in the forefront of the development of ecotourism, providing guidelines and standards, training, technical assistance, research and publications. TIES' global network of ecotourism professionals and travelers is leading the efforts to make tourism a viable tool for conservation, protection of bio-cultural diversity, and sustainable community development. Through membership services, industry outreach and educational programs, TIES is committed to helping organizations, communities and individuals promote and practice the principles of ecotourism. TIES currently has members in more than 90 countries, representing various professional fields and industry segments including: academics, consultants, conservation professionals and organizations, governments, architects, tour operators, lodge owners and managers, general development experts, and ecotourists.

Matava - Fiji's Premier Eco Adventure Resort, is an eco adventure getaway offering you a fun and unique blend of cultural experiences and adventure activities in the environmentally pristine and remote island of Kadavu in the Fiji Islands. Matava - Fiji Premier Eco Adventure Resort is a PADI Dive Resort as well as a Project AWARE GoEco Operator. Matava offers accommodation for up to 22 guests in lush tropical surroundings in traditional thatched Fijian 'bures' with hardwood polished floors, louvre windows and private decks offering privacy, comfort and superb ocean views.

Matava is Fiji's first Resort member of The International Ecotourism Society - Matava - Fijis Premier Eco Adventure Resort

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